Site Evaluation of ZipZoomFly.com
Design
I was actually pleased to see that they have revised their website considerably since the last time I used it. They now have a clear navigation to find the products that users wants. Also, they now have sub navigation browsing as well to narrow your search down to specific criteria of categories.
Problems:
I had no difficulties navigating their new website, their search feature has some mixed results, but overall it was a pleasant experience.
Solutions:
Providing a better source of keywords for each item may help searches bring more correct results, or at least closer to what the user is trying to find.
Code Validity
The web site is HTML 1.0 Transitional.
Problems:
This site is not in compliance with the HTML 1.0 Transitional markup the majority of the 500+ errors where caused by omitting tags, however OMITTAG NO was specified. This could be easily fixed, but it seems their website is so saturated with this problem they really don't care. Many of the elements did not have attributes.
Solutions:
Close tags or remove OMITTAG NO. Should take care of most of the issues, however many of the other elements simply require an attribute.
CSS Implementation
ZipZoomFly.com uses CSS level 2.1.
Problems:
There were 86 errors, a few have to do with improper syntax. The remaining 130 or so are parsing errors.
Solutions:
To correct these mistakes simply remove the quotations from the text error as instructed by the CSS validator. The others need to simply be removed as they actually have these CSS statements working properly elsewhere. I think that because they have just remodeled their website, much of this old code is still around and has just simply not be removed or revised for compliance.
Usability and Accessibility
ZipZoomFly.com did not pass compliance as many of the images used on the site do not have appropriate alternative text. Applets used however did pass compliance and are have appropriate alternatives provided to make the interface accessible. The other tests performed returned the result of N/A, which would indicate that the website does not use content which applies to these other standards.